Lead tracking + WhatsApp CRM
Know which ad brought every WhatsApp lead.
HexTrack joins your ads, WhatsApp, CRM and sales in one place. Every conversation arrives tagged with the campaign, ad set and ad it came from, and your sales go back to Meta so it can optimise. No more spending blind.
Real platform screen · demo data
The problem
You pay for clicks every day. And you still don't know which ad brings the sale.
The lead lands in WhatsApp with no source, and your ad spend turns into guesswork. You know what you invested, but not which ad started the conversation, which conversation became a sale, or which rep let an opportunity go cold. Every day like that is budget optimised on a hunch.
7-day free trial · No card · Launch pricing
The fix
From click to sale, tracked in one place
HexTrack connects source, conversation, rep, stage, value, reporting and optimisation. Three moves, one system.
Track
Every lead arrives with its ad, ad set and campaign — whether it comes through WhatsApp, your website form or Meta Lead Ads.
Respond
Conversations, reps, tags, notes and follow-ups in one place. The AI qualifies leads and moves the pipeline on its own.
Prove and optimise
Sales, pipeline and rep reports so you decide on data. Sales flow back to Meta through CAPI so you can scale what works.
7-day free trial · No card · Launch pricing
The full loop
Ad → WhatsApp → CRM → Sale → Report → Optimisation
Ad
Meta Ads
WhatsApp
Lead arrives
CRM
Source + funnel
Rep
Handling
Sale
Recorded
Report
Result
Optimisation
CAPI → Meta
How it works
Five steps, from the ad to the result
Connect WhatsApp
Scan a QR code (just like WhatsApp Web) or use Meta's official Cloud API, available on the higher plans.
Get tracked leads
Click-to-WhatsApp ads, your website forms and Meta Lead Ads: every lead arrives with its source identified.
Work them in the CRM
The lead enters your pipeline, gets assigned to a rep and is followed through to the sale.
See the result
Dashboards and reports show conversations, source, sales, response time, pipeline and performance per rep.
Optimise your campaigns
Real conversion events go back to Meta through CAPI, so the campaigns learn from actual sales.
7-day free trial · No card · Launch pricing
Start your 7 free days now
No card, at launch pricing. Connect WhatsApp and see where every lead came from today.
WhatsApp, tracked
Every message with its source, history and context
When a lead arrives through WhatsApp, HexTrack already knows which ad they came from. Your rep sees the context, adds notes and moves the lead down the pipeline. All in one place.
- Lead source visible inside the conversation
- Rep and pipeline stage recorded automatically
- Follow-up alerts inside the CRM
- Full message history
7-day free trial · No card · Launch pricing
Real product screen · demo data
Who it's for
Built for people who buy ads and sell on WhatsApp
Three kinds of operation, the same problem: knowing what actually drives sales. Here's how HexTrack solves yours.
01 · Performance marketer
Prove which ad became a sale — and optimise for that
You run Click-to-WhatsApp, the lead arrives, and the campaign name vanishes. From there the report is guesswork. In HexTrack every conversation is born tagged with its ad, ad set and campaign — plus the gclid when the traffic comes from Google. When the sale closes on WhatsApp, the event goes back to Meta through server-side CAPI: the algorithm starts optimising for sales, not clicks. You watch the share of tracked leads, ROAS and average order value on the dashboard. It's the proof you were missing to defend the budget, and the argument to scale it.
- Source by ad, ad set and campaign
- Google Ads gclid and UTMs
- Server-side Meta CAPI for sales
- Share of tracked leads, live
- Trackable links with pixel
- ROAS and average order value on the dashboard
02 · Agency owner
Keep clients by showing sales, not click reports
Clients don't renew over a nice CTR. They renew when they see sales. With HexTrack you run every client account from one login, switching with a picker at the top of the screen, and the agency plan adds the Agency Dashboard with a view across all of them. Each client gets sales, pipeline and rep reports by public link, PDF or live share, and the results meeting almost runs itself. Extra client accounts are a flat monthly fee with volume discounts, and webhooks connect to n8n and Zapier. Fewer late-night spreadsheets, more clients who stay.
- Multi-account in 1 login + Agency Dashboard
- Reports by link, PDF and live share
- Rep performance report per client
- Extra accounts at a flat fee, volume discounts
- n8n / Zapier webhooks
- Source → sale proof, per client
03 · Business selling on WhatsApp
All your WhatsApp selling in one place, with a source on every conversation
Your team sells on WhatsApp and the conversations scatter across phones. Nobody knows who replied to what. HexTrack brings it together: an inbox with text, media and audio, a Kanban CRM from first contact to sale, and automatic round-robin routing of new leads between reps. A lead stuck at proposal becomes an alert, the AI assistant and Autopilot qualify and tidy the pipeline on their own, and first-response time shows who is letting leads go cold. Leads from your website form and Meta Lead Ads land in the same pipeline, and your existing client spreadsheet comes in by import.
- Inbox with media and audio
- Sales Kanban CRM
- Automatic lead round-robin
- Automatic follow-up + alerts
- AI assistant + Autopilot
- First-response time
- Website forms + Meta Lead Ads
- Client spreadsheet import
Features
Everything your sales operation needs, in one place
Click-to-WhatsApp tracking
Automatically identifies which ad, ad set and campaign a lead came from when they arrive through WhatsApp.
You know which ads start conversations, and which conversations become sales.
Form capture
Take leads from your own website forms and from Meta's native Lead Ads straight into the CRM.
Not just WhatsApp: every lead enters the same pipeline, with its source.
Sales Kanban CRM
Organises leads into stages you define, with drag and drop.
Your team sees every opportunity and where leads stall before buying.
WhatsApp inbox
Reply inside the platform: text, images, video, audio, documents and notifications.
One place to reply, everything logged and tied to the lead's source.
Automatic lead routing
Shares new leads between your reps on a round-robin.
A fair split, more order, and no scrapping over who replies.
Automatic follow-up
Flags leads stuck at proposal and moves lost opportunities on their own.
No hot lead gets forgotten.
Tags and internal notes
Classify contacts and record internal context for the team.
More context and order, so your team sells better.
AI: Chatbot + Autopilot
The Chatbot qualifies leads on its own and Autopilot moves pipeline stages automatically.
The pipeline stays current without relying on anyone's discipline.
Meta CAPI (server-side)
Sends real conversion events to Meta through the Conversions API.
The algorithm learns from real sales and optimises your campaigns better.
Trackable links
Creates short links with UTMs and click tracking for ads, bio and site.
Track campaigns and channels beyond Click-to-WhatsApp too.
Performance dashboard
Conversations, source, tracking, pipeline, sales and first-response time.
Managers see the operation without living in spreadsheets.
Shareable reports
Sales, clients, tracking, pipeline, overview and reps — with a public link and PDF.
Agencies report back far more professionally.
First-response time
Measures how long your team takes to reply to leads.
Faster replies, better conversion.
Unlimited users
Invite your whole team without paying per seat, on any plan.
Your bill doesn't grow just because your team does.
Try the full CRM free for 7 days
CRM, tracking and reports unlocked during the trial, no card (AI switches on when you subscribe). After that, launch pricing and unlimited users.
Comparison
Why HexTrack instead of a spreadsheet, a regular CRM or a dashboard?
Spreadsheets record. CRMs organise. HexTrack connects source, conversation, pipeline, sale and reporting to show what actually drives results.
| Spreadsheet | Traditional CRM | Generic dashboard | HexTrack | |
|---|---|---|---|---|
| Identifies the source ad inside WhatsApp | ||||
| Built-in WhatsApp conversations | ||||
| Sales Kanban CRM | ||||
| Automatic proposal follow-up | ||||
| Lead routing between reps | ||||
| Shareable reports (link + PDF) | ||||
| Server-side conversions to Meta (CAPI) | ||||
| Multi-account for agencies | ||||
| Unlimited users at no extra cost | ||||
| Source + pipeline + sale in one place |
7-day free trial · No card · Launch pricing
Before and after
No more deciding in the dark
See how the operation changes when marketing, support and sales finally speak the same language.
- Leads arrive with no source attached
- Reps reply with no history or context
- Follow-ups forgotten, leads go cold at proposal
- Reports rebuilt by hand every week
- Marketing has no idea what sales actually closes
- Decisions made on hunches, not data
- Lead source tracked from the ad click
- A CRM with full history and conversation context
- Automatic follow-up alerts in the pipeline
- Reports generated in seconds, ready to share
- One dashboard joining marketing and sales
- Decisions based on real sales data
7-day free trial · No card · Launch pricing
Plans
Choose how to start
Every plan starts with a 7-day free trial, no card, and includes unlimited users. You only subscribe if you decide to carry on.
Starter
was US$ 58
US$ 40/mo·3 users
Founder pricingOrganize your funnel and inbox — no automations.
- 1 pipeline/board
- 2,000 contacts
- WhatsApp: 1 number
- Basic AI (Hexy suggestions)
- 500 AI credits per month
Growth
was US$ 98
US$ 68/mo·3 users
Founder pricingThe full operation: automations + complete AI.
- Unlimited pipelines
- 10,000 contacts
- Full automations
- Complete AI (Hexy chat + autopilot)
- WhatsApp: 2 numbers
- 2,000 AI credits per month
Scale
was US$ 198
US$ 138/mo·3 users
Founder pricingFor bigger teams: priority, volume and dedicated support.
- Unlimited contacts
- Priority automations
- Complete AI (Hexy chat + autopilot)
- Team audit & supervision
- WhatsApp: 5 numbers
- Priority support
- 5,000 AI credits per month
On the annual plan you pay the equivalent of 10 months: around 2 months free every year.
Common questions
Frequently asked questions
On Click-to-WhatsApp campaigns, HexTrack reads the click context and tags the conversation with its source ad, ad set and campaign. For Google traffic it records the click's gclid and the UTMs from your trackable links. You see the source right inside the conversation and in your reports.
No. Beyond WhatsApp conversations, HexTrack takes leads from your website form (you install a snippet generated in the platform) and from Facebook/Instagram's native Lead Ads. Each lead enters the CRM as a new conversation, with its source identified.
No. You connect your current business number: just scan a QR code, like WhatsApp Web. Higher plans also offer Meta's official WhatsApp Cloud API, which gives more stability and volume. Conversations and history are stored in the platform.
Unlimited, on every plan. Invite your whole team without paying per seat: each rep signs in with their own access and sees only what they need (CRM, clients and conversations).
For selling on WhatsApp, yes. HexTrack has its own Kanban CRM: each conversation becomes a card that moves through stages you configure, from first contact to sale, with tags, an assigned rep and a value.
Yes. The Meta CAPI (Conversions API) integration sends server-side events such as Lead, InitiateCheckout and Purchase — including sales closed inside WhatsApp. Meta's algorithm starts optimising for what actually turns into money.
Yes, source tracking covers Google: HexTrack records the click's gclid and the UTMs from your trackable links. Sending conversions automatically back to Google Ads isn't part of the platform yet; today that event return goes to Meta (CAPI).
Yes. The structure is multi-account: you run several isolated clients from the same login, with an account picker at the top of the screen. Each client gets reports by public link and PDF, and the agency plan adds the Agency Dashboard with a view across every account.
Yes, and it's included on every plan with monthly credits. The Chatbot qualifies leads automatically and Autopilot moves pipeline stages on its own. You can start in Shadow mode, where the AI only suggests, until you trust it.
The platform is responsive and works in your phone's browser, with notifications for new conversations. A native app isn't part of the platform yet.
Yes. On the annual plan you pay the equivalent of 10 months — around 2 months free per year.
No hidden lock-in: the 7-day trial asks for no card and, once you subscribe, you can cancel whenever you like — from inside the app, in two clicks. Your subscription stays active until the end of the period you've already paid for.
7-day free trial · No card · Launch pricing
I want to know which ad paid for the sale.
Try the full HexTrack for 7 days, no card, and subscribe at launch pricing only if it makes sense for your operation.
Track better. Respond better. Prove your results better.
Want to see it working right now? See the live demo. Prefer to talk to the team? Leave your details.