HEXTrack

HexTrack Cookie Policy

Effective date: 28 July 2026

This Cookie Policy explains how ÓRUS DIGITAL ("HexTrack," "we," "us") uses cookies and similar technologies on our websites and within the HexTrack platform (the "Service"). It should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies include local storage, pixels, tags, and software development kits. We use both:

  • First-party cookies — set by HexTrack.
  • Third-party cookies — set by our providers (for example, analytics or advertising platforms).

Cookies may be session cookies (deleted when you close your browser) or persistent cookies (remaining until they expire or you delete them).

2. Categories of Cookies We Use

2.1 Strictly necessary (essential) cookies

Required for the Service to function — for example, authentication, session management, load balancing, and security. These cannot be switched off through our preference tools, and the Service will not work properly without them. We rely on these to deliver the Service you request; they do not require consent.

2.2 Functional cookies

Remember your preferences and settings (such as language or region) to improve your experience. Disabling them may reduce functionality.

2.3 Analytics/performance cookies

Help us understand how visitors use our sites and the Service so we can improve them (for example, which pages are visited and how features perform). We use these in aggregate and, where possible, in a de-identified manner.

2.4 Advertising/attribution cookies and identifiers

Support advertising measurement and attribution, including capturing advertising identifiers and parameters such as `gclid`, `fbclid`, and UTM values, and, on our marketing website, may support targeted advertising. Under some U.S. state privacy laws, use of these technologies may be considered "sharing" or a "sale" of personal information; you can opt out as described in Section 4.

3. Consent Approach in the United States

Our approach is designed for the United States and applicable U.S. state privacy laws (such as the CCPA/CPRA and comparable laws in other states):

  • Essential cookies operate by default because they are necessary to provide the Service you request.
  • Non-essential cookies (functional, analytics, and advertising) are subject to an opt-out model consistent with U.S. law: you can decline or disable them at any time using the controls described below. Where our practices amount to "selling" or "sharing" personal information or targeted advertising, we provide a clear opt-out.
  • We honor recognized universal opt-out signals, including the Global Privacy Control (GPC), where required by applicable law, treating them as a valid opt-out of sale/sharing and targeted advertising for the transmitting browser or device.
  • If we offer the Service to users in regions that require prior opt-in consent, we will present a consent banner and load non-essential cookies only after consent in those regions.

4. Managing Your Cookie Preferences

You can control cookies in several ways:

  • Cookie preferences tool. Use the "Cookie Preferences" or "Do Not Sell or Share My Personal Information" link on our website to set your choices for functional, analytics, and advertising cookies.
  • Browser controls. Most browsers let you block or delete cookies and clear local storage. Blocking essential cookies may prevent parts of the Service from working.
  • Global Privacy Control. Enable GPC in a supported browser or extension to signal your opt-out automatically.
  • Third-party opt-outs. You can opt out of certain advertising cookies through industry tools offered by advertising networks.

5. Third-Party Cookies

Some cookies are set by third-party providers listed as sub-processors in our Privacy Policy, including analytics, email delivery, payment (Stripe), and advertising/messaging platforms (such as WhatsApp/Meta). Their use of information is governed by their own privacy and cookie policies.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Material changes will be notified and the effective date above will be updated. Your continued use of our sites and the Service after the effective date constitutes acceptance.

7. Contact

Questions about this Cookie Policy:

ÓRUS DIGITAL

Privacy: contato@hextrack.com.br · Data Protection Officer: contato@hextrack.com.br · General: contato@hextrack.com.br